Ever since they were first announced, the O Music Awards
have proudly proclaimed themselves the untraditional alternative to the
staid world of red carpets, acceptance speeches and celebrity
glad-handing.
And for further proof of that point, consider the following:
Though the inaugural O Music Awards won't premiere until April 28, the
first award will be handed out on Monday at 4 p.m. ET ... and it's a big
one.
For weeks, fans have been voting for the Most Innovative Music Video through the O Music Awards official site, and on Monday — in a roundtable debate moderated by MTV News' James Montgomery — a winner will be crowned.
The O Music Awards Debate for the Most Innovative Music Video, presented by Fuze, will stream live on OMusicAwards.com and MTV.com.
Joining Montgomery around the table will be acclaimed video director
Wayne Isham, Mashable's Brenna Ehrlich and some super-secret celebrity
guests.
The Black Eyed Peas, Ke$ha, My Chemical Romance and more will
also take part in the discussion about just what makes a video truly
innovative, and the folks who are nominated for the award — a list that
includes Arcade Fire, Robyn, OK Go and Andy Grammer — will also Skype in
to make the case for why their video deserves to be named Most
Innovative.
On Monday morning, the original list of 10 nominees
will be whittled down to the top five vote-getters, and then, during
the debate, our roundtable and the Internet audience will cut that
list down to the final three. At the very end, we'll announce the
winner of the very first O Music Award for Most Innovative Video.
The inaugural O Music Awards will stream live from Las Vegas at 11 p.m. ET/8 p.m. PT on OMusicAwards.com. Tune in to see who will reign supreme in categories like Most Viral Dance, Funniest Music Short and NSFW Music Video!
CREDIT: MTV
The MCRmy is a group of dedicated My Chemical Romance fans who support each other and help promote the band. MCRmy Hollywood strives to bring you the lastest on everything and anything My Chemical Romance related. News, photos, videos, and more updated daily. This is a website made by an MCR fan for MCR fans!
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MCRmy members can support MCR in many ways. If there are promotional materials to distribute, you can help do that. You can also help by helping spread videos and news online when asked, or simply by talking to people you know about the band. You can help in any way that you feel comfortable.
MCRmy members can support MCR in many ways. If there are promotional materials to distribute, you can help do that. You can also help by helping spread videos and news online when asked, or simply by talking to people you know about the band. You can help in any way that you feel comfortable.
Apr 24, 2011
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